Advertising agencies are third parties who provide marketing and advertising services for other businesses and organizations. Advertising agencies provide all information about the market by utilizing various methods such as market research, popular culture knowledge and advanced sales techniques. Some of the services offered by the agencies include making logos and creating effective and attractive color schemes to draw the consumer's attention to their clients' ads. These agencies also prepare slogans and brochures, and write descriptive copy for sales materials. Most of the advertising agencies use assorted forms of media to promote their clients' businesses or organizations, including magazine advertisements, newspaper ads, radio and TV commercials, Websites, and even infomercials. The advertising agencies also get to know their clients' product or service well, and determine the demographic for promoting the product to the consumers.
Businesses across the world have also started outsourcing their marketing functions from agencies. These agencies work cohesively with the companies and offer professional help in chalking out marketing strategies for their client. The prime aim of the agency is to boost the sales of the company by providing marketing strategies that would help them reach out to a larger audience. The demographics and sale points are also studied by the marketing agencies to help supplement their services in the market. The marketing agencies work in tandem with advertising agencies in order to provide them with strategic inputs with regards to the target audience, geographies, mode of marketing, and learning about the markets.
The advertising and the marketing agencies together help a company sway consumers. The concept of brand recall and the strategies to gain control of a market in a particular country are made effective by these agencies. Although hiring these agencies is a costly affair, it is a worthy investment.
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ReplyDeleteGoogle Play is a digital content service from Google which includes an online store for music, movies, books, and Android apps and games, as well as a cloud media player. The service is accessible from the web, mobile app Play Store on Android, and Google TV. Purchased content is available across all of these platforms/devices. Google Play was introduced in March 2012 when Google rebranded its predecessor Android Market and Google Music services.
ReplyDeleteGoogle's Director of Digital Content, Jamie Rosenberg, stated on Google's Official Blog 3/06/12, "Entertainment is supposed to be fun. But the reality of it is; getting everything to work can be the exact opposite--moving files between your computers, endless syncing across your devices, and wires--lots of wires. Today we're eliminating all that hassle."
Google Play boasts 450,000 Android apps and games for download along with as many as 20,000 songs. The cloud based storage creates an Android cloud storage system capable of the same functionality as iTunes and opens up a whole new media system for Android users. Apple's App Store has more than 550,000 downloadable apps putting Google Play right behind the mobile app giant. Google and Apple will definitely be competing for the mobile-device market share since this transformation has been completed; making Google a force to be reckoned with.
Although Google Play will be marketed towards Android users, any Google user can get the benefits of the cloud-based storage. Google Music has the capability of storing 20,000 songs per user. Any previous songs you had already purchased or uploaded will not be affected by the change. As far as movies go, with Google Movies you are currently not allowed to upload personal movies to the cloud. The movie app is simple rentals only. Another thing to keep in mind with Google Play is that Google loves integration. Expect Google+ to appear prominently throughout Google Play and its apps to "connect users."
Considering the Apple App Store has had over 25 billion downloads and is rapidly increasing to an estimated rate of 15 billion app downloads per year, Google Play has its work cut out indeed! Google's move closes a "niche" that needed filling and by all accounts will give iTunes some clear competition. It's all about having everything in one convenient location and Google finally took the plunge and stepped into the big leagues. They have done it again with Google Play, so I say, "Watch out iTunes, you finally have legitimate competition in the mobile-app world!"